Newsletters

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2017 10 Tips for Creating B2B Copy that Connects Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing. More… SPONSORED BY: The Marketing Technology Conference of […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2017 Majority of Marketers Unsatisfied With Attribution: Report Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA. More… SPONSORED BY: Fill your Sales Pipeline with Powerful & Qualified Leads. […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 22, 2017 Shopping Around the Clock Thanks to the proliferation of tech and the fast-paced world consumers live in, shopper marketing are making significant changes to accommodate the changing needs of consumers with a new playbook. This is the second in Chief Marketer's […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 18, 2017 13 Insights from Marketers: Pixar, Microsoft, Southwest Airlines These insights from marketers cross viral share, customer voice and the user journey. It's a peek inside the brains of those you don't often hear from.  More…   SPONSORED BY: The Marketing […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Using VR to Tell Your Story Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences. Here's how they can help you relate your brand's tale.  More… SPONSORED BY: Join […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 11, 2017 Instagram Influencers Far Outpace Brand-Owned Posts A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More…   SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Tapping Into the Educational Power of Webinars As Iron Mountain discovered, webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell. More… […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 8, 2017 T-Mobile’s CMO on Going Deep with the Home Run Derby After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal. More…   SPONSORED BY: Join […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 4, 2017 Education is the Focus of Nestlé Waters New Pure Life Campaign Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty. More…   SPONSORED BY: The Marketing Technology Conference of the Year […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2017 3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It) Merit alone does not a market leader make. Katie Martell shares three reasons B2B brands often fail to generate buzz. More… SPONSORED BY: Get connected to over […]