Email Optimization | Forming a True Sales-Marketing Partnership
Chief Promo Marketer September 19, 2017
Are You Effectively Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. More…
 
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What You Need NOW to Boost Your Marketing Mojo
The Superbook is the world’s largest searchable directory of marketing partners. Reach the biggest brands and companies across the Fortune 500. Show off your company, your products and your services. And generate tangible leads. List today!
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M case studies. More…
 
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Enter Today! The CM200
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix.
From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories.
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com. More…


To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week. More…
 
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Access this webinar and discover ways to optimize the allocation of marketing and sales resources in your organization
What Disney & IBM Can Teach Omnichannel Marketers
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More…


Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications. More…

 
 
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