Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

December 18, 2013

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

The Best Ways to Reach Gen Y Email Subscribers

Shooting Stars: 12 Brands to Watch in 2014

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

By Beth Negus Viveiros

melbourne Which campaigns were the best of the year? From the "Good Life" to "Dumb Ways to Die," Chief Marketer contributors share their favorite campaigns of 2013.

FULL ARTICLE

SMS MARKETING SERVICES, INC.
Our data-driven, multi-channel solutions give you insight about your customers and prospects. We deliver authentic brand experiences that drive loyalty and acheive customer connections through a deep understanding of customer behaviors. This ensures all of your communications speak in one voice and build a stronger brand.
Visit www.sms-inc.com for more information.

The Best Ways to Reach Gen Y Email Subscribers

By Dino Michetti

Email In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and positively impact purchase behavior.

FULL ARTICLE

Now reach the Garnet Hill buyers of apparel, bedding, bath and home furnishings multiple ways!—Regional Masterfile, Subscriber Genetics, Marketing Genetics, TargetReady Models®, Families, Seniors, Enhancements, and with Garnet Hill Kids! Garnet Hill works for over 50 mailers! Contact Linda Thompson, Infogroup Targeting Solutions, 402.836.5154.

Shooting Stars: 12 Brands to Watch in 2014

By Beth Negus Viveiros and Jason Hahn

hbo dragon 355 Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right, including HBO, Oreo, Toys 'R' Us and more.

FULL ARTICLE

Do you truly know your customer? Learn why data is still at the heart of customer engagement.
Dec 18, 2013 @ 2:00 p.m. ET

Learn about innovative technologies, which enable today’s marketers to solve the struggle of obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it.

Click here for more!

Related Whitepapers

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

Social Media and Business Intelligence: Creating the Integrated Customer Hub

Digital Body Language: Reading and Responding to Your Prospect's Digital Buying Behavior

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

5 Key Principles That Enhance Customer Engagement

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