Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 22, 2014   Why Segmentations Fail—And How to Make them Succeed What to Ask Before Developing Marketing Content 10 Ways to Reach New and Younger Audiences with Social Media Branding Creating B2B Engagement on LinkedIn With […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer January 21, 2014   Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report 10 Ways to Reach New and Younger Audiences with Social Media Branding At Events, the Trend is Mobile: 5 Tips Insights, Attitudes, […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT January 17, 2014   2014 Marketing Trends Off the Radar Infographic: 5 Social Media Marketing Predictions for 2014 Who, Across the Globe, is Using Instagram? Infographic […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 15, 2014   Creating a Meaningful Mobile Email Strategy Website Experience Important to Consumers: Survey B2B Marketing Trends in 2014 3 Reasons Why Web Redesign is Worth the Investment Startling Stats: Digital Investments to Rise in […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends January 14, 2014     Treating B2B Social Like an Online Trade Show B2B Marketing Trends in 2014 Creating B2B Engagement on LinkedIn With Video   Treating B2B Social Like an Online Trade Show By Joe Nieckarz Think back to the last […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT January 08, 2014   Emails We Love: Subject Lines that Get the Job Done RFM Versus RPI—Relationship, Persona and Intent Q&A: The Power of Money & Color: Symbols in Marketing Why Campaign […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer January 10, 2014   2014 Marketing Technology Supergraphic The 30 Most Interesting Marketers Under 30: Forbes Benihana Digital Passport Challenge Encourages Frequent Visits 20 LinkedIn Groups Marketers Must […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 08, 2014   Why Campaign Testing Is Still Essential RFM Versus RPI—Relationship, Persona and Intent Q&A: The Power of Money & Color: Symbols in Marketing Emails We Love: Subject Lines that Get the Job Done 5 […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer January 07, 2014   5 Social Marketing Headlines from 2013 … Three 2014 Predictions Marketing in Brazil with Octagon’s John Shea Chief Marketer Asks….What Was Your Favorite Campaign of 2013? 5 Social Marketing […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT December 31, 2013   Defining the Role of the CMO in the Age of the Empowered Customer Did Beyoncé’s Album Just Prove Marketing is Dead? The Group Social Mentality of Instagram Direct […]