| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTFebruary 05, 2014 |
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| Solid Gold Case for Calibrating Marketing Automation Results
By Dan McDade
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Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts. Here's how.
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| B2B Traffic Doesn’t Necessarily Stop on Holidays: Study
By Beth Negus Viveiros
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A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
| Increasing Conversions by Improving the Mobile Experience
By Steven Dykstra
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The key for mobile success will be delivering high-quality end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.
| Groundhog Day: The Next Marketing Frontier?
By Beth Negus Viveiros
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Why are marketers ignoring the promotional potential of Groundhog Day? On the Big Fat Marketing Blog, we look at a few marketers who made Punxsutawney Phil their promotional partner.
| 3 Reasons You Can’t Measure Social Marketing ROI
By Tom Copeland
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Can you measure your social marketing success? This author argues that social ROI is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
| Trend Report: Customer Data Platforms in 2014
By Patrick Gorman
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Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
| Special Report: Best of Holiday Marketing
By Patricia Odell
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In this Chief Marketer Special Report, learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.
| Chief Marketer Listline
By Casey McClay
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Each week, Chief Marketer and NextMark highlight files new to market. Lists featured include Curve, Kohl's Credit Card Statements and Wind and Weather Catalog.|
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Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Free Webinar On Demand In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand,Customer Experience, And Marketing.” Click here for more information! |
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