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Chief Direct Marketer View Web Version July 31, 2014   Creating Customer Loyalty With Personalization Research shows that ecommerce sites that personalize the experience for customers can outsell competitors who don't cater to their users' preferences and behavior. Here's six tips.  More… SPONSORED BY: Leading Professionals, Profitable Response Contact: Mike Soltis at 914.368.1025. 5 Tips […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 29, 2014   8 Reasons Why Responsive Web Design Cannot Be Ignored Chances are your competitors have already implemented responsive web design while your customers are stuck pinching and zooming your site on their smartphones. Here are eight reasons to […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 25, 2014   Modern SEO Best Practices This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the key combinations necessary to […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 22, 2014   Smithfield Steers New App at NASCAR Fans Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands. More… […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 24, 2014   Connecting Great Creative and Measurable Tactics Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results. More… SPONSORED BY: B2B Lead Gen Conference Acquire, Nurture & Convert […]

Chief Direct Marketer View Web Version July 23, 2014   12 Tips for Better Responsive Design Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display More… SPONSORED BY: Drive Success with Proven Power – Leadership Directories Contact: Christine Greco at 914.368.1022. 4 Tips for Multi-Device Measurement Here’s four […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 18, 2014   Top 5 Marketing Technology Skills in Demand Is your marketing department optimizing all online customer touch points? If not, your team may not have the skills necessary to do the job.  Here are the five top […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat is out with its first men’s care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny […]

Chief Direct Marketer July-16-2014 View Web Version July 16, 2014   NASA’s Giant Step in Social Media NASA is building social colonies to raise awareness. Parago's Rodney Mason shares a first person account of how NASA is connecting with social influencers, and the lessons you can learn from their experience. More… SPONSORED BY: America's Test […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 15, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen. More… SPONSORED […]