Newsletters

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 19, 2014   Keys to Creating Killer Content Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 17, 2014   Partnerships Key to Business Success: Report Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network. More… […]

Chief Direct Marketer View Web Version September 17, 2014   Creating B2B Video to Support the Buyer’s Journey Most B2B marketing videos don’t support the buyer’s journey because they are product-centric. Learn how to shift your online video approach to give buyers what they really need to make an informed decision.  More… SPONSORED BY: Target […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 16, 2014   Using Social Proof to Boost Conversions Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions. More… SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 12, 2014   5 Keys to Successful Loyalty Programs There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics. More… SPONSORED BY: Guess […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 9, 2014   Top 6 Holiday Retail & Consumer Trends The kids are back in school, Halloween candy is in the stores and the December holidays are just around the corner. Here are six retail and consumer behavior trends marketers […]

Chief Direct Marketer View Web Version September 10, 2014   Making Your Creative Pop: 4 Steps "Make it pop" is one of the most common—and infuriating—questions creatives hear. Here's four essential steps to get it right from the start and help you fill that request for clients, before they even ask,  More… SPONSORED BY: Free […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 05, 2014   Marketers Contributing More to Sales Pipeline A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads. More… SPONSORED BY: Guess who’s powering the future of email marketers? […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 4 2014   Six Tips for Better B2B Social Marketing What's more important, content or context? Do your contacts at LinkedIn want to see your wedding photos? What's the best way to go global? Here’s what some of the experts […]

Chief Direct Marketer 9-3-14 View Web Version       September 3, 2014   Emails We Love: Back to School Round-Up Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox. Here's how we graded some recent back-to-school email efforts from […]