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Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 10, 2015 Why You Should Be at B2B LeadsCon In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Join us at B2B LeadsCon in New York […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 16, 2015 Brand Development Research: 5 Pitfalls to Avoid Online tools make it easier than ever to conduct research. But just because something is easy doesn't mean you're doing it right. Here’s five tips to help you create better research for your brand. More… SPONSORED BY: […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 14, 2015 Maximizing Media Spend Along the Customer Journey In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips More…   SPONSORED BY: B2B […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 10, 2015 Plum Organics Launches #ParentingUnfiltered Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots. More…   SPONSORED BY: DMA ANNUAL IS NOW & THEN Join ambitious marketers & […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 8, 2015 Should Impressions Really Be the Currency of Marketing? The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth. More… SPONSORED BY: Drive Success with Proven Power – Leadership Directories Contact: Christine Greco […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 07, 2015 Turning Big Data Into an Actionable Marketing Asset Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 3, 2015 Writing a Brand Case Study? Do This, Don’t Do That! A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2015 New Strategies in B2B Social Media Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly. More… SPONSORED BY: Results That Will Last – AC Business Media Contact Elizabeth Jackson 847.492.1350– […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 30, 2015 5 Tips to Hit it Off with Consumers On Social Media When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their […]

Chief Marketer This Week PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming […]