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Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2015 Ocean State Job Lot Tests Online Video Offers Fans of  Ocean State Job Lot are passionate about bargains and this New England-based chain of close out stores. The brand is having fun using video to showcase the lighter side of bargain hunting and drive […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2015 Special Report: B2B Email Trends, Tech & Tips A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 28, 2015 What the New FTC Endorsement Guides Mean for Marketers The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy. More…   SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 31, 2015 75 Social Media Marketing Benefits: Infographic This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description. More…   SPONSORED BY: […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2015 Five Ways to Improve Brand Loyalty Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE Contact:  Chris […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 24, 2015 Sharknado 3’s Storm of Marketing Tie-Ins Got your Sharknado preparedness kit on hand? Marketers were ready for the onslaught, especially Comcast, the parent company of Syfy, which broadcast the third installment of the cheesefest […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 The Top 10 Reasons You Need to Be at B2B LeadsCon What are you doing Aug. 24-46? If you want to be on top of the lead gen trends, you need to be at B2B […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 Millenials Are the Mobile-First Generation A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer Contact Elizabeth Jackson at 847.492.1350 X318. Q&A: Toni White of Synchrony Financial […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2015 Rave About Your Fave Marketing Tech What marketing technology can you absolutely not live without? Chief Marketer wants to know. Take our 2 minute marketing tech survey and be entered to win a $200 […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2015 Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2015 Auto Draft More… SPONSORED BY: B2B LeadsCon 2015 – The only conference to exclusively cover […]