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Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2015 For Better SEO, Focus on Clear Goals and Strong Site Design Knowing what to measure and having goals is key to better SEO. Get the scoop on how to improve your search strategy from Jim McKinley of 360Partners, live from B2B LeadsCon. More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 121 2015 3 Must Dos When Marketing to Millennials This article goes into detail on three things that are important to keep in mind when marketing to Millennials. More…   SPONSORED BY: Reach Prospects All Year […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 20, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at next week's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Video […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 25, 2015 Motivating Millennials to Share on Social Media Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market. More…   SPONSORED BY: B2C Special Report: […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2015 Reinventing the 360-Degree Customer View Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think instead think about a spiral when trying to envision your customer lifecycle. Here's why. More… SPONSORED BY: Get the Keys to […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 18, 2015 How Companies Are Marketing with Virtual Reality Virtual reality is expected to grow into a $60 billion business over the next 10 years. Here’s some interesting ways companies like Marriott, The North Face and […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 14, 2015 10 Tips to Get College Students on Your Team This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute. […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 12, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at this month's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Martha Stewart Living Magazine – Now Available from Meredith and […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 11, 2015 7 Things Marketers Should Know About the New FTC Social Media Guidelines For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 7, 2015 7 Places to Post Video for Marketing Results Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading […]