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Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 Millenials Are the Mobile-First Generation A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer Contact Elizabeth Jackson at 847.492.1350 X318. Q&A: Toni White of Synchrony Financial […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2015 Rave About Your Fave Marketing Tech What marketing technology can you absolutely not live without? Chief Marketer wants to know. Take our 2 minute marketing tech survey and be entered to win a $200 […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2015 Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 13, 2015 Auto Draft More… SPONSORED BY: B2B LeadsCon 2015 – The only conference to exclusively cover […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 17, 2015 Six Tips to Find and Utilize YouTube Influencers YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully. More…   […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 10, 2015 Why You Should Be at B2B LeadsCon In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Join us at B2B LeadsCon in New York […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 16, 2015 Brand Development Research: 5 Pitfalls to Avoid Online tools make it easier than ever to conduct research. But just because something is easy doesn't mean you're doing it right. Here’s five tips to help you create better research for your brand. More… SPONSORED BY: […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 14, 2015 Maximizing Media Spend Along the Customer Journey In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips More…   SPONSORED BY: B2B […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 10, 2015 Plum Organics Launches #ParentingUnfiltered Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots. More…   SPONSORED BY: DMA ANNUAL IS NOW & THEN Join ambitious marketers & […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 8, 2015 Should Impressions Really Be the Currency of Marketing? The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth. More… SPONSORED BY: Drive Success with Proven Power – Leadership Directories Contact: Christine Greco […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 07, 2015 Turning Big Data Into an Actionable Marketing Asset Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly […]