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Chief Marketer This Week September 11, 2015
How to Start a Facebook Group
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers. More…
 
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Get Answers, Not Theory from the Experts at the IM+T Summit: Empowering Marketing with Technology Solutions
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A Little Bot Makes Big Splash for Next “Star Wars”
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film More…
 
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Getting Your Customer to the End Zone: Atlanta Falcons Customer Experience Case Study
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Register to hear how the Atlanta Falcons transformed their customers’ experience – and get ideas on how you can too!
Clorox CMO: Programmatic Media Has Enormous Potential
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds. More…


Key Must-Haves for Data Optimization
There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion. More…
 
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Jack Daniel's Works to Not Cannibalize Parent Brand
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman. More…


A Chat with Dunkin’ Brands Global CMO John Costello
John Costello is president, global marketing and innovation at Dunkin' Brands. Here, he has a conversation with CMO.com More…

 
 
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The 4 Building Blocks of Sales Engagement
This eBook provides a high level view of the four building blocks necessary to ensure your sales team is connected to the right content to influence the right engagement with your prospects.
 
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