Newsletters

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 11, 2015 7 Things Marketers Should Know About the New FTC Social Media Guidelines For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 7, 2015 7 Places to Post Video for Marketing Results Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 03, 2015 Don’t Just Be a Talking Head in B2B Video Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers tips for creating informative and […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2015 Ocean State Job Lot Tests Online Video Offers Fans of  Ocean State Job Lot are passionate about bargains and this New England-based chain of close out stores. The brand is having fun using video to showcase the lighter side of bargain hunting and drive […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 4, 2015 Special Report: B2B Email Trends, Tech & Tips A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 28, 2015 What the New FTC Endorsement Guides Mean for Marketers The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy. More…   SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 31, 2015 75 Social Media Marketing Benefits: Infographic This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description. More…   SPONSORED BY: […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2015 Five Ways to Improve Brand Loyalty Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE Contact:  Chris […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 24, 2015 Sharknado 3’s Storm of Marketing Tie-Ins Got your Sharknado preparedness kit on hand? Marketers were ready for the onslaught, especially Comcast, the parent company of Syfy, which broadcast the third installment of the cheesefest […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 The Top 10 Reasons You Need to Be at B2B LeadsCon What are you doing Aug. 24-46? If you want to be on top of the lead gen trends, you need to be at B2B […]