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News Briefs

Posted on October 13, 2009 by Chief Marketer Staff

DIAMOND FOODS: has launched a campaign, “Feed Your Fingers,” that capitalizes on finger foods. The campaign, which covers all three of the company’s trademarks — Diamond, Emerald and Pop Secret—will run from October through February, providing consumers instore with recipes and simple entertainment tips that can be used when attending or hosting a holiday get-together. A supporting sweeps offers $10,000 or tickets to next year’s biggest football game. A microsite, provides consumers with recipes and entertainment tips.

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