Universal Studios Consumer Products Group has formed an agreement with Von Dutch Originals for a new apparel line inspired by the upcoming film, Cinderella Man.
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| New apparel line keeps upcoming film Cinderella Man front and center |
The new line, available to men and women, includes T-shirts, polo shirts, leisure pants and sweatshirts. The products will be available at high-end boutiques and exclusive department stores to coincide with the film’s nationwide release on June 3. The price points for the line ranges from $63.80 to $129.80. Additional products will roll out this fall.
Cinderella Man chronicles the life of Jim Braddock, a once-promising light heavyweight boxer forced into retirement after a string of losses. To make ends meet as, Braddock works at a string of dead end jobs to support his family, but soon finds himself back in the ring. Cinderella Man stars Russell Crowe and Renee Zellweger.
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