McCann Relationship Marketing, New York, along with Frankfurt Balkind and DNA Studio have developed a campaign to raise awareness of Parkinson’s disease through a corporate identity, Web site, and public service program for the Michael J. Fox Foundation for Parkinson’s Research.
The campaign opens tonight with an on-air appeal at the end of the Spin City episode that marks Fox’s last appearance on the program.
“This is an all-volunteer effort by a great group of MRM people. We are pleased to have an opportunity to put the agency’s marketing talent to use in helping Michael in the battle for a Parkinson’s cure,” said MRM chairman and chief executive officer Stan Rapp.
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