Is Your Marketing Team Proactive? Self-Assess to Find Out
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.
There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.
Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.
Costly mistakes that can turn automation from a growth engine into a cost center.
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
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