L’Oreal Buys SkinCeuticals

Posted on by Chief Marketer Staff

French cosmetics and hair care company L’Oreal plans to buy SkinCeuticals, a privately held professional skin-care products firm.

Terms of the deal were not disclosed.

Founded in 1994, SkinCeuticals is based in Dallas and had 2004 sales of $35 million. It markets its products to dermatologists, plastic surgeons and high-end spas, L’Oreal said.

“The acquisition of SkinCeuticals allows L’Oreal to strengthen its position in high-performance professional skin care,” said L’Oreal CEO Lindsay Owen-Jones in a statement. “This market, in which SkinCeuticals is a leading player, is a particularly promising one with high international potential.”

SkinCeuticals will be integrated into the Active Cosmetics Division of L’Oreal. L’Oreal’s brands include Ralph Lauren, Redken and Maybelline.

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