It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will attack anything in the area?”
All we wanted at that hour was a cup of coffee. But John Daly, who we hope wasn’t talking about us personally, was right: Reporters often jump the most negative details and blow them out of proportion. We’re doing it right now just to prove the point.
And yet it was worthwhile taking Daly’s refresher course on direct and public relations at the Direct Marketing Association of Washington
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