Perhaps it was the permeating smell of popcorn, perhaps it was the punchiness associated with the waning hours of a conference, but on Wednesday morning and early afternoon the exhibit hall at the 36th Annual Direct Marketing Days Conference in New York had a definite carnival air about it.
Take MarketTouch, whose booth took peach kitsch to an extreme. Hailing from Alpharetta, GA (“The Peachtree State”) the data hygiene firm laid on the motif thicker than granny
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