* Sweepstakes Product Buyers
* Grandma Rosa’s Spiritual Products
* Senior Citizens Association of America
* E-Club Advantage Ride Along
* Parent Source Co-op
* Natchez Shooters Supplies
* Business Owners at Home Address
* Direct Media Awards First Scholarship
NEW LISTS
Sweepstakes Product Buyers
Opportunity seekers who purchased products when they entered sweepstakes and contests are named on the Sweepstakes Product Buyers file. The last-12-month count is 698,000. Most of these individuals are 55 to 60. The unit of sale ranged from $10 to $20 and most orders were paid for with credit cards. Direct mail is the source.
Selections: Telephone numbers, monthly hotline, state/SCF/ZIP
Price: $80/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or dorothyc@rubinresponse.com
Grandma Rosa’s Spiritual Products
There are 273,715 catalog buyers are named on the list — Grandma Rosa’s Spiritual Products and Good Luck Buyers USA file. The average unit of sale was $35 for oils, gems and jewelry. More than 30,000 Canadian names are available as well.
Selections: Hotline, gender, province
Price: $90/M
Contact: J. R. Direct, Maarten Koorn at 604-940-0277, ext. 118 or maartenkoorn@jrdirect.com
Senior Citizens Association of America
A donor file recently became available from the Senior Citizens Association of America lobby group. Two thousand current donors are available. The average contribution was $9. Direct mail is the source. The list owner may require exchanges, parity pricing or reciprocal rental for competitive offers.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or cryan@rmidirect.com
NEW INSERT MEDIA
E-Club Advantage Ride Along
E-Club.com has introduced the E-Club Advantage Ride Along program. Monthly announcements are mailed to 100,000 direct mail buyers of satellite and electronic insurance. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $65/M
Contact: Media Advisors Group LLC, Dean Barile at 845-278-8455 or dbarile@mediaadvisors.com
NEWLY MANAGED INSERT MEDIA
Parent Source Co-op
The Parent Kit Sampling Program launched this fall has been renamed Parent Source Co-op, since Choice Media assumed management. The program reaches parents attending back-to-school nights. Some 1.5 million packages with coupons and product samples will be collated in June for mailing in fall 2006. Inserts must be between 3-1/2 by 5-1/2 inches to 8 by 5-1/2 inches. Requirements for samples are flexible. This program was previously managed at Stanton Direct Marketing Inc.
Price: $60/M
Contact: Choice Media, Diane Caruso at 603-672-3338 or dcaruso.choicemedia@adelphia.net
NEW SELECTS
Natchez Shooters Supplies
Selections for dollar amount purchased (ranges) have become available on the Natchez Shooters Supplies list. This file identifies 81,485 buyers of firearms, ammunition, crossbows and knives. An average customer is 46 with a $52,000 income. The average unit of sale was $174. Direct mail and space advertising are the sources.
Additional selections: Recency, gender, state/SCF/ZIP
Sample usage: Belvoir Publishing, NRA, Primedia, Sportsman’s Guide
Price: $95/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or Roxanne@listlocators.com
Business Owners at Home Address
Whitecliffe Information Inc. now offers a selection for congressional districts on the Business Owners at Home Address list. Nearly 7.2 million postal and telemarketing records are available. This file is derived from public records, including census tract, Internal Revenue Service and Employee Retirement Income Security Act data, as well as some private data sources. A file with business addresses is also available.
Additional selections: Wealth, value of home, investments, sales, value of business, number of employees, SIC code, ethnicity, years in business, number of businesses, management level, state/SCF/ZIP
Price: $75/M (postal file); $125/M (telemarketing file)
Contact: Chessie Lists Inc., Karen Miller at 301-680-3633 or kmiller@chessielists.com
IN THE NEWS
Direct Media Awards First Scholarship
Stephanie O’Brien, a senior at Western Connecticut State University, Danbury, CT, has become the first recipient of the David W. Florence Scholarship, awarded by Direct Media Inc., under the auspices of the Direct Marketing Eduational Foundation.
