* Siempre Mujer
* The Training Network
* CDS Safety and Industrial Small Business
* Save by Mail Product Buyers
* Embroidery Magazines
* Traditions PIP
* Baudville for Publishers
* WinterSilks
NEW LISTS
Siempre Mujer
Meredith Corp. has released the subscription list for Siempre Mujer, a Spanish language women’s magazine. Some 258,852 subscribers are available. The median age of these subscribers is 34, median household income $39,000.
Selections: Quarterly hotline, state/SCF/ZIP
Price: $105/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or flalji@21stcm.com
The Training Network
Several new list segments have become available from The Training Network, a firm formerly known as Long Island Productions Inc. These files target professionals concerned with workplace safety and human resources professionals in various industries who purchased videos and other workplace training products. The counts range from 6,153 for Schools Educational Services Safety and HR Buyers to 96,753 for OSHA and EPA Regulations Buyers. Other segments are available for construction and engineering, ergonomics and office, government and military, healthcare infection control, manufacturing and wholesale retail trade.
Selections: Telephone numbers, recency, one per company, SIC codes, product, state/SCF/ZIP
Price: $150/M
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 michael.costantino@edithroman.com
CDS Safety and Industrial Small Business
Buyers from the Conner Safety and Direct Safety catalogs have been combined to launch CDS Safety and Industrial Small Businesses, a master file with 97,852 names. This file features companies with 20 or fewer employees.
Selections: Number of employees, gender, max per company, SIC code, state/SCF/ZIP
Price: $130/M (2005 buyers)
Contact: MeritDirect, Kevin Daly at 914-368-1069 or kdaly@meritdirect.com
Save by Mail Product Buyers
Consumers who responded to newspaper space advertising and FSIs are named on Save by Mail Product Buyers, a list with 7,605 names generated in August. The average unit of sale was nearly $20 for general merchandise. Most orders were placed by individuals 45 to 65 or older.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com
Embroidery Magazines
Virgo Publishing recently released two controlled circulation embroidery magazine files. Embroidery Business News has 8,701 subscribers and Embroidery Enthusiast Magazine has 992 subscribers. The smaller title targets consumers.
Selections: Business/industry, job title, state/SCF/ZIP
Price: $200/M (Embroidery Business); $200 flat fee (Embroidery Enthusiast)
Contact: Statlistics, Kevin Finch at 203-778-8700, ext. 135 or k.finch@statlistics.com
NEW INSERT MEDIA
Traditions PIP
More than 500,000 Traditions packages are shipped annually. This catalog offers music anthologies, videos, gifts and other general merchandise. The audience is 80% women. Up to eight inserts will be placed in each package, no larger than 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com
SPECIALS!
Baudville for Publishers
A Baudville catalog file has been assembled specifically for publishers to test, with a base price that’s $25/M lower than the regular Baudville postal file. It contains 106,883 names from the last 12 months. Contact MeritDirect, Chris Blohm at 914-368-1031 or cblohm@meritdirect.com
WinterSilks
Last-12-month names from the WinterSilks catalog are available through Nov. 30 for $60/M off the base rate for gift and home décor tests. Nearly 200,000 buyers from the last 12 months are available. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or ttroiano@mokrynsk.com
