* Fly Fishing Magazines
* Permission Based Consumer Interest Master File
* Inspired Silver
* Royalsweeps.com
* CMI’s African American Master File
* Astral Direct Master File
* Worldata Report: E-mail List Price Slide Continues
* People in the News
LISTS UNDER NEW MANAGEMENT
Fly Fishing Magazines
Statlistics has been chosen to oversee three fly fishing magazine files. The appointment covers Northwest Fly Fishing, Southwest Fly Fishing and Eastern Fly Fishing magazines. Southwest Fly Fishing has 13,774 subscribers. The other two offer roughly 22,000 subscribers each. Chilcutt Direct Marketing was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
NEW LISTS
Permission Based Consumer Interest Master File
Eleven million postal and e-mail addresses have been assembled for the Permission Based Consumer Interest master file. These consumers indicated they’re interested in specific types of products. Data is derived from Internet and e-mail surveys.
Selections: Lifestyle interests, ailments, age, gender, education, income, life changing, presence of children, purchase intent, telephone numbers, state/SCF/ZIPPrice: $275/M
Contact: Dunhill International List Co. Inc., Allison Doyle-Eichler at 800-386-4455, ext. 134 or [email protected]
Inspired Silver
Ecommerce Innovations LLC has released Inspired Silver, a list with 68,200 names from the last 12 months. This file names buyers of silver jewelry. Women accounted for about 77% of sales. The unit of sale was $55. Space advertising and direct mail are the sources.
Selections: Purchase amount (ranges), hotlines, jewelry product
Price: $110/M
Contact: Specialists Marketing Services Inc., Karen Isenberg at 201-865-5800, ext. 2212 or [email protected] or Anna Harrington at 201-865-5800, ext. 2113 or [email protected]
Royalsweeps.com
Consumers who filled out surveys from various companies at Royalsweeps.com are listed here. Nearly 43,000 names are available, including a 27,000-name segment with telephone numbers. Forty percent of these individuals are women.
Selections: Hotline, gender, source, state/SCF/ZIP
Price: $100/M (postal file); $200/M (e-mail file)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
CMI’s African American Master File
More than 2.4 million postal addresses are found on this master file. Sources include historically black and colleges and universities, African American social organizations, product registrations, e-mail surveys and various Web sites.
Selections: Adult’s/child’s age range, credit card buyers, homeowner, household income, state/SCF/ZIP
Price: $85/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or [email protected]
UPDATED LISTS
Astral Direct Master File
The FMR Direct Retailing list has been renamed the Astral Direct master file and several new product category selections have been introduced. Altogether 231,909 buyers are available from the last 12 months. Separate counts are available for apparel and accessories, furniture, home décor; jewelry and watches, kitchen and dining, lawn and garden, and a combined category for home organization, appliances and tools. The unit of sale was $45. All orders are approved on a reciprocal basis.
Selections: Purchase amount (ranges), hotlines, credit card buyers, largest/last purchase, gender, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Mary Hickey at 203-532-2479 or [email protected]
IN THE NEWS
Worldata Report: E-mail List Price Slide Continues
Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.
E-mail list owners must continually lower prices in an effort to increase rental orders and revenues, according to Ray Tesi, senior vice president of Worldata.
The downward trend in e-mail list use and prices is related to e-mail address authentication, Internet contact filtering and image blocking, phishing and still pending standards for e-mail, the Worldata report stated.
Business-to-business e-mail list prices declined an average $4/M over the last 12 months to $277/M, but still remain the highest priced list category.
Demand for postal newsletter, donor and membership lists have increased since last October, particularly the demand for direct-to-publisher generated files.
Newsletter postal lists remain the second highest price category at $178/M, reflecting an average increase of $3/M.
Although lists are donors have the lowest overall price of $81/M the average price increased $6/M over the last year. It was largest price increase for any type of list.
Other list prices rose by an average of $5/M for attendees and members, bringing the new average price up to $116, compared to October 2005. Similarly, the average price for database and master file names rose to $136/M, up $5/M over the last year.
People in the News
Belardi/Ostroy ALC LLC has announced two new hires. Charu Leininger has been named account executive in the insert media division. Kevin McCahill has been appointed as an account representative in the list management division. Leininger formerly worked with Leon Henry Inc., while McCall was previously at List Strategies.
Craig Dadika has joined Information Refinery Inc. as an account executive. Dadika is a recent graduate of the University of Delaware.
Joni Hutchinson has returned to Gnames Media Group as an assistant. She will work on accounts such as the PEI list group, Carleton Sheets, Hume Publishing, the GT Media master file and various insert media programs. Hutchinson previously worked for Gnames before pursuing work outside of direct marketing.
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