* BuyerShare Catalog Buyers
* Astrology 101
* BizCirc Human Resources
* Hispanic Contributors to National Wildlife Federation
* Gevalia Billing Statement Program
* NextMark Offers List Search by Country and Language
* Marlin Magazine
* Pitney Bowes PIP
* Classified
NEW LISTS
BuyerShare Catalog Buyers
The names of more than 1 million individuals have been assembled on this file. It’s comprised of transaction data that identifies product purchase categories. The unit of sale ranged from $25 to $100.
Selections: Hotlines, dollar amount spent (ranges), product, multibuyers, gender, state/SCF/ZIP
Price: $95/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; thudock@soundbeachmarketing.com
Astrology 101
Consumers who searched online for horoscope, astrology and similar type offers are listed on this file. A total of 308,354 names from the last 12 months are available. The unit of sale ranged from $5 to $10. These Internet-generated names have been matched with recent mail order buyers and the addresses have been verified.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; mmeyer@macromark.com
BizCirc Human Resources
Subscribers to one or more controlled circulation publications dealing with human resources are identified on this recently introduced BizCirc list segment. A total of 178,355 subscribers are named, with 150,685 e-mail addresses and 132,578 telephone numbers available. The Internet is the source.
Selections: Hotlines, company name, job function/title, number of employees, SIC code, state/SCF/ZIP
Price: $170/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; scotth@teramedia.com
Hispanic Contributors to National Wildlife Federation
The National Wildlife Federation has an enhanced file that identifies 15,909 Hispanic donors. The average contribution was $25 and included National Wildlife magazine as a premium. Direct mail is the source.
Selections: Hotlines, adult’s/child’s age, $10/$15-plus donors, change of address, gender, income, lifestyle interests, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; cforbes@rmidirect.com
NEW INSERT MEDIA
Gevalia Billing Statement Program
Inserts accompany second effort billing statements sent to continuity buyers. Some 672,000 statements are mailed annually for this program. Inserts can be as large as 6-1/2 by 3-1/2 inches. The maximum weight is one-quarter ounce.
Price: $65/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; kmatteo@ListServices.com
IN THE NEWS
NextMark Offers List Search by Country and Language
NextMark Inc. has upgraded its list search engine to classify lists for more than 50 nations and 10 languages. More than 14,000 of the 60,000 lists in NextMark’s database target individuals outside the U.S. and Canada.
Lists outside of the U.S. and Canada were previously classified simply as international lists and there was no classification for language. Now lists are categorized for Arabic, Chinese, English, French, German, Hindi, Japanese, Portuguese, Russian or Spanish speakers.
SPECIALS!
Marlin Magazine
World Publications offers new test mailers $10/M off the base price for the Marlin magazine list. The file names more than 32,000 active subscribers. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; Lenore.Cunningham@LakeGroupMedia.com
Pitney Bowes PIP
A $15/M discount off the base price is available for the Pitney Bowes package insert program. Some 92,000 packages are shipped per month. Contact LH Management Division, Leon Henry Inc., Debra Goldstein (914-285-3456; debrag@leonhenryinc.com
CLASSIFIEDS
Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com
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