Listline e-Newsletter 05/23/06
* Leadership Journal
* Messaging News/Newswire
* TechOnline
* Food Frenzy Magazine Subscribers
* Just Pack Japan New Business Co-op
* Merchandise Direct
* PRWeek Magazine/Directory
* People in the News
LISTS UNDER NEW MANAGEMENT
Leadership Journal
Christianity Today International has named Bush Company Inc. to manage the Leadership Journal list of 36,000 active subscribers. This publication reaches evangelical clergy in churches with an average attendance of 429. Subscribers are typically married with children and have $65,000 median income. ALC Data Management formerly handled this list.
Selections: Quarterly hotline, state/SCF/ZIP
Sample usage: American Ministry Resources, Careertrack Media, Communication Data Service, Christian Recovery International, JCA Co., Pioneers Club, Positive Promotions, Pray Magazine, World Vision, Zondervan
Price: $100/M
Contact: Bush Company Inc., Michael Evans at 949-752-4210, ext. 114 or [email protected]
NEW LISTS
Messaging News/Newswire
Messaging News Inc. offers segments with 65,000 postal addresses, 90,000 e-mail addresses and 34,000 telephone numbers on the Messaging News magazine and newswire newsletter files. These files reach information technology professionals. The average unit of sale was $1,500.
Selections: Job function, industry, 2-digit SIC codes, number of employees, state/SCF/ZIP
Price: $215/M (postal addresses): $290/M (telephone numbers); $325/M (e-mail addresses)
Contact: Specialists Marketing Services Inc., Patti Niebling at 631-218-0389, ext. 202 or [email protected]
TechOnline
CMP Technology offers TechOnline postal and e-mail lists, with 149,567 and 162,399 international names, respectively. These lists of subscribers reach electronics engineers, engineering managers, executives, consultants and training directors. The source is online registration.
Selections: Business/industry type, job title, product interest, country, region, state/SCF/ZIP
Price: $205/M (U.S. postal addresses)
Contact: MeritDirect, Craig Albanese at 914-368-1021 or [email protected]
Food Frenzy Magazine Subscribers
This file targets 916,473 men and women who subscribed to two or more food-related publications. Segments identifying subscribers to three- and four or more publications are available.
Selections: Age, credit card buyers, gender, income, mail order buyers, state/SCF/ZIP
Price: $75/M (base)
Contact: Contact Marketing, Ari Ginsberg at 201-530-0200 or [email protected]
NEWLY MANAGED INSERT MEDIA
Just Pack Japan New Business Co-op
Acton Direct International Ltd. has been appointed to introduce the Just Pack Japan New Business Co-op program in the U.S. It reaches new and recently relocated business in the Tokyo and Osaka areas with new telephone connections. Inserts are placed in envelopes delivered by couriers. Roughly 2,200 envelopes are delivered monthly in Tokyo and 1,600 in Osaka. Up to 10 inserts (one per category) will be accepted per envelope. Inserts can be as large as 8-1/4 by 11-11/16 inches.
Sample usage: Ujiyamad-Tea/Coffee, San Mineral Water System, UCC Coffee, Sanyo Business, Urban Uniform, Kansai Uniform
Price: $750/M (one month)
Contact: Acton Direct, Joe Andres at 215-342-2006 or [email protected]
NEW SELECTS
Merchandise Direct
Product selections have been added to the Merchandise Direct file for electronics, garden and outdoor, household, personal care/health and beauty, sports and hobbies, stationery and office and for garage/auto/tools. More than 1.1 million buyers are named from the last 12 months. The average unit of sale was $41.
Additional selections: Gender, dollar amount spent (ranges), product, hotlines, state/SCF/ZIP
Sample usage: Frank Cawood, Collin Street Bakery, Omaha Creative Group Inc., Swiss Colony Inc., Cystic Fibrosis Foundation, Disabled American Veterans, Paralyzed Veterans of America, Carol Wright, Fingerhut Corp., Harriet Carter Gifts, Seventh Avenue
Price: $95/M (last 12-month buyers)
Contact: Direct Media Inc., Michael Rovello at 203-532-2427 or [email protected] and Barbara Prorokovic at 203-532-2302 or [email protected]
PRWeek Magazine/Directory
Haymarket Media Inc. now offers telephone numbers on the PRWeek magazine and contact directory subscribers lists. The magazine and directory have 7,194 and 7,839 subscribers, respectively. Phone numbers are available for 5,636 on either file.
Additional selections: State/SCF/ZIP
Price: $145/M (magazine subs); $150/M (directory subs)
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 [email protected]
People in the News
Star Ursillo and Kamil Rivera were both promoted to senior account representative at MetaResponse Group Inc.
Peter Rehdner has been promoted to general manager of Canadian operations at 24/4 Real Media Inc. Rehdner has been with the company for seven years.
