* National Retail Transactional Database
* US Realtors
* Boy Scout Leaders
* Wealth Partners Opportunity Seekers
* Douglas Briefings E-mail Master File
* Wish Magazine
* People in the News
* Introducing Elliot Danziger of ePostDirect Inc.
* Classified
LISTS UNDER NEW MANAGEMENT
National Retail Transactional Database
Data on this 28 million name file was collected by retailers scanning UPC packaging codes. Purchases were paid for with credit or debit cards. No telemarketing is allowed. Response Media Products Inc. was the former list manager; Direct Partner Solutions is the new manager.
Selections: Product, category, age, gender, income, recency, state/SCF/ZIP
Price: $120/M to $300/M (depending on user category)
Contact: Direct Partner Solutions Inc., Marley White (678-762-9869; [email protected]
US Realtors
Nobel Ventures has assumed management of this database of over 1.5 million real estate agents nationwide. The largest counts are available for Michigan, Kentucky and Iowa, followed by Colorado and Delaware. The file, previously managed by Chessie Lists Inc., is compiled from public records.
Selections: E-mail addresses, telephone numbers, state/SCF/ZIP
Price: $95/M (base)
Contact: Noble Ventures, Sandra Petrin (800-299-8280; [email protected]
Boy Scout Leaders
Honor Publishing Co. has tapped Listdata Management Services Inc. to represent a list of 51,737 youth and Boy Scout leaders. Postal and telemarketing records are available. These individuals have subscribed to newsletters and magazines or purchased books pertaining to scouting. Thirty-two percent are women. Fred Wolf List Co. previously managed this list.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M (postal file); $250/M (telemarketing file)
Contact: Listdata Management Services Inc., David Brill (845-357-1881; [email protected]
Wealth Partners Opportunity Seekers
Macromark Inc. has been tapped to manage this file of more than 18,000 opportunity seekers from 2006. Six-thousand names from the first quarter of 2007 are also available on this list, which was formerly managed by DAJ Direct. These individuals responded to a direct mail flyer by registering online. The unit of sale was $100 for starting a home-based enterprise. Telephone numbers are available.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $200/M (e-mail file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected]
NEW LISTS
Douglas Briefings E-mail Master File
The Douglas Publishing and Briefings Publishing e-mail lists have been combined to launch this master file. It targets subscribers to such publications as American Painting Contractor, Human Capital; Compliance, Facility Care, Flooring, American Speaker, Communication Briefings, The Organized Executive and Trend Letter.
Selections: Business/industry type, job title, state/SCF/ZIP
Price: $300/M (base)
Contact: MeritDirect, Chris Kimball (914-368-1019; [email protected]
CANADIAN LIST NEWS
Wish Magazine
St. Joseph Media has introduced a list of 37,696 subscribers to Wish Magazine, a Canadian women’s lifestyle publication. It targets employed women 25 to 49.
Selections: Gender, age, income, direct mail sold, Internet access, recency, FSA, province
Price: $125/M (Canadian)
Contact: Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555 ext. 177; [email protected]
IN THE NEWS
People in the News
Jeremy Needelman has joined Teramedia Inc. as director of data services. Needelman’s responsibilities will include overseeing multichannel data licensing programs. He formerly worked for Marketing Magic.
MEET THE BROKER
Introducing Elliot Danziger of ePostDirect Inc.
This week, Meet the Broker features Elliot Danziger, an e-mail list brokerage pioneer with a streak of optimism. To learn how he envisions the future, click here (directmag.com/meet_the_broker/danziger).
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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