* Focus Factor Supplements
* Context
* Instatrim
* Christian Donors
* Kidz Magazine Bind-in
* CSO Files
* Health and Fitness Buffs
* People in the News
LISTS UNDER NEW MANAGEMENT
Focus Factor Supplements
Impulse Media has assumed management of the Focus Factor Supplements list of 42,043 buyers from the last three months. Individuals listed spent an average of $80 for dietary supplements. Listdata Management Services Inc. formerly managed this file under the name Vital Basics.
Selections: Gender, state/SCF/ZIP
Price: $120/M (February buyers)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Context
Mary Elizabeth Granger & Associates Inc. was recently chosen to manage Claretian Missionaries’ Context newsletter file. More than 31,000 active subscribers are available. This publication reaches religious leaders, including professors and clergy. This file was previously managed in-house.
Selections: None offered
Price: $120/M
Contact: Mary Elizabeth Granger & Associates Inc., Tracy Palmo at 410-842-1170, ext. 14 or [email protected]
NEW LISTS
Instatrim
A total of 412,583 postal and 409,305 e-mail addresses are available on the Instatrim list. These individuals registered online to receive Instatrim weight loss products.
Selections: Age, interest, state/SCF/ZIP
Price: $100/M (postal file); $175/M (e-mail file)
Contact: VentureDirect Worldwide Inc., Meta Washington at 212-655-5284 or [email protected] (postal file) and Jim Scova at 212-655-5186 or [email protected] (e-mail file)
Christian Donors
The median age of 1.3 million individuals listed on the Christian Donors file is 55. Most of the contributors are married homeowners with a college degree. Sources include direct mail and online surveys; direct mail, retail and direct response TV transactions.
Selections: Hotlines, gender, age, income, length or residence, homeowners, sweepstakes entrants, children, travelers, donor categories, Bible/devotional readers, retail cardholders, Internet connected, telephone numbers, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
NEW INSERT MEDIA
Kidz Magazine Bind-in
Kidz Magazine Publishing Corp. has launched the Kidz Magazine Bind-in program. This free magazine reaches households with children ages 5 to 14. Some 500,000 copies are distributed monthly at schools from September to June. One insert per issue will be accepted. The minimum size is 9-1/2 by 4-1/8 inches.
Price: $30/M
Contact: Catalyst Direct Marketing, Becky Santaniello at 973-831-4222, ext. 234 or [email protected]
UPDATED LISTS
CSO Files
CXO Media Inc. now offers telephone numbers on the Chief Security Officer (CSO) master file, subscriber list and e-mail database. The master file contains 45,810 controlled circulation subscribers and applicants. More than 25,000 subscribers and 12,315 e-mail addresses are available. Segments with telephone numbers are offered as well
Selections: Job title, industry/business, number of employees, annual company revenue, involvement in security purchasing, annual security products budget, security products/services recommend, state/SCF/ZIP
Price: $250/M to $265/M (postal files); $300/M (e-mail file); $340/M (telemarketing file)
Contact: IDG List Services, Paul Capone at 508-370-0865 or [email protected]
COOPERATIVE DATABASES
Health and Fitness Buffs
Selections for dieters, runners, walkers and fitness have become available on the Health and Fitness Buffs cooperative database. Nearly 55 million postal records have been assembled. E-mail addresses are available. Sources include publishers, catalogers, retailers and surveys.
Additional selections: Hotlines, age, number of children, child’s age range, demographic, homeowner, income, length of residence, lifestyle, marital status, telephone numbers, state/SCF/ZIP
Price: $60/M
Contact: V12 Group LLC, Kym Vance at 732-842-1001 or [email protected]
People in the News
Matt Mader has been named vice president of data services at Teramedia Corp. Mader will be responsible list hygiene, multi-channel data appends and data licensing.
Tracey Bausano has joined Walter Karl Inc. as a senior list manager in the business-to-business division. Bausano has 12 years of direct marketing experience.
Network
