* Hawk Woodworking Tools
* Reason Magazine
* GameBIZ
* Nanotech Insiders Forbes E-Newsletter Master File
* Bayline Supplier Buyers
* HorseCity.com Trail Riding
* Black Enterprise
LISTS UNDER NEW MANAGEMENT
Hawk Woodworking Tools
McCarthy Media Group Inc. now manages Hawk Woodworking Tools’ lists. More than 62,000 names are on the master file, and a separate segment identifies 11,205 buyers and inquirers from the last 12 months. The unit of sale was $1,200. Sources include direct mail and a Web site. Names and Addresses Inc. had been handling this account.
Selections: State/SCF/ZIP
Sample usage: Harbor Freight, Wildwood Designs Inc., Wooden Teddy Bear, Leichtung Workshop, Winfield Collection, Woodworker’s Supply
Price: $90/M (master file)
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or [email protected] and Michelle McCarthy at 608-837-4343 or [email protected]
Reason Magazine
The Reason Foundation picked Conrad Direct to oversee its list of 24,000 subscribers to Reason Magazine, which covers news, culture and politics from a libertarian perspective. Average household income of those on the file is $124,400. The sources are direct mail (90%) and the Internet. Lake Group Media Inc. was the previous list manager.
Selections: Source, gender, state/SCF/ZIP
Sample usage: American Spectator, Cato Institute, Committee to Keep and Bear Arms, Foreign Affairs, Free Inquiry, Future of Freedom Foundation, Help Hospitalized Veterans, Heritage Foundation, Independent Institute, Liberty Fund, Milton and Rose Friedman Foundation, Musical Heritage Society, National Review, Scientific American, Second Amendment Foundation, Skeptical Inquirer, The Economist, Washington Times National Weekly, Wilson Quarterly, Wired Magazine
Price: $130/M
Contact: Conrad Direct, Brenda Burger at 201-567-3200, ext. 111 or [email protected]
GameBIZ
Bethesda List Center Inc. was tapped to manage Fierce Markets Inc.’s 8,351-name GameBIZ e-mail newsletter subscriber file. MetaResponse Group Inc. was the former manager.
Selections: None
Price: $190/M
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
NEW LISTS
Nanotech Insiders Forbes E-Newsletter Master File
Some 25,147 e-mail addresses of subscribers to the Nanotech Insiders.com and Nanotech Weekly Insider e-newsletters are on this list. These Forbes publications target investors.
Selections: Gender, income, age, state/SCF/ZIP
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Bayline Supplier Buyers
This is a list of 420,000 who bought products wholesale during the last 12 months to resell online. Customers pay a $40 monthly fee on a credit card to acquire inventory. Telephone numbers and e-mail addresses are available. The sources are telemarketing and the Internet.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Joan Ginty at 203-791-4450 or [email protected] and Isabel Figueiredo at 203-791-4475 or [email protected]
HorseCity.com Trail Riding
Morris Communications Co. offers a list identifying 22,223 subscribers to a newsletter covering horses and trail riding. A typical subscriber is a 43-year-old woman with annual household income of $125,000. Equestrian news site HorseCity.com is the source.
Selections: Gender, age, income, number of horses, state/SCF/ZIP
Price: $120/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
SPECIALS!
Black Enterprise
New test mailers receive a $10/M discount off the base price of Black Enterprise magazine’s 400,000-name subscriber list. Contact Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]
Network
