Lee Cassidy, executive director of the Direct Marketing Association Nonprofit Federation, will retire as of Aug. 30.
“Lee Cassidy has been one of The DMA’s most valuable players and a leader on a number of major successes in the nonprofit sector for more than a decade,” said H. Robert Wientzen, president and CEO of the DMA. “While heading the National Federation of Nonprofits, he proposed and later helped pass reform legislation for revenue forgone, the federal appropriation that, for many years, supported nonprofit postage rates. Also, in 1998, Lee played a very active role in getting legislation passed that links nonprofit postage rates to the equivalent commercial rates for standard mail.”
Cassidy served for nine years as executive director of the National Federation of Nonprofits, which merged with the DMA’s Nonprofit Council on July 1, 2000, to form The DMA Nonprofit Federation. In 1996, he instituted the annual conference, Critical Issues Facing Nonprofits, and helped in the creation of the American Telephone Fundraisers Association.
With the DMA Nonprofit Federation, Cassidy instituted an Annual Western Nonprofit Conference. He is currently working on a series of seminars to bring fundraising expertise to smaller nonprofit organizations.
The DMA is searching for a new executive director. Cassidy will remain as a consultant until the transition period is complete.
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