Kodak Dynamic Imaging, Los Angeles, has launched a 35,000-piece lead generation mailing to top creative executives at U.S. and Canadian advertising agencies and companies to promote its new imaging technology. …
The images use photographic and digital technology to create flowing motion and instantaneously interchange images. The effort, the third of three, hopes to entice these executives to use the images in their direct mail pieces, retail point-of-purchase displays and other promotional products and advertisements, said Mac Byrd, senior marketing manager of Kodak Dynamic Imaging. .
The current mail effort’s tag line, “Add a new twist to your marketing,” interchanges images of an Olympic diver with a snowboarder.
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| Kodak promtes its Dynamic Imaging via a series of direct mail campaigns |
Interested parties can respond by either a toll-free 800 number or through a Web site at www.kodak.com/go/dynamic.
If prospects express enough interest, they receive follow-up calls from Kodak telemarketing reps and visits from sales staff, Byrd said. Byrd stressed that Kodak is not making any outbound telemarketing calls during the first part of the campaign.
The previous two pieces in this campaign received 4.5% and 4.2%, response rate, respectively.
Through the effort, Kodak is attempting to sell its Kodamotion technology, which can be die cut to fit all different size specifications, Byrd said.
“They can be as small as one inch by one inch or as big as four by six feet,” he said.
No details were available on conversion rates.
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