Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay’s potato chips.
The Capture the Smiles of Summer campaign offers 12 free photo stickers to members of Kodak’s EasyShare Gallery Kodakgallery.com an instant-win game on the site awards 150,000 Kodak prizes, including digital cameras, photo books, puzzles, playing cards, mouse pads and coasters.
Consumers register at Kodak’s site, then enter the on-pack code from Lay’s bags to collect 12 free photo stickers. New members get another 10 photo prints, part of Kodak’s efforts to drive new membership for the online photo service, which has 30 million-plus members.
The online game runs through June 30 via ePrize, Pleasant Ridge, MI. The on-pack offer runs through Aug. 31, as supplies last. Frito-Lay’s lead promo agency, TracyLocke, Dallas, handles the campaign.
The joint promo drives traffic and registration for EasyShare Gallery, and supports Lay’s tagline “Get your smile on!”
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