Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at using tactics like SEO, PPC, landing pages, social media and email, they often lack a planned approach based on an integrated inbound marketing plan, according to Dave Chaffey, editor for Smart Insights.
Here are the seven steps:
1)
Network
