Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat sheet:
- top email marketers spend 22 percent of their time on strategy, 20 percent on creative, and 17 percent on layout and processing;
- subject lines are the most tested component of emails, followed by message and content, layout and images/calls to action, and the day emails are sent; and
- 75 percent of smartphone owners say they’re highly likely to delete emails they can’t read on their devices.
To get more insights into the essential elements of email marketing, see the full infographic below: