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HP Fires Up Dragon

HP Fires Up Dragon

Posted on November 1, 2008 by Chief Marketer Staff

Earlier this year HP’s high-powered, relatively high-priced HDX Dragon notebook computer was making little headway against the competition. So the company gave away 31 notebooks as part of a monthlong social media promotion and got an immediate 85% sales bump in Dragons, a 15% increase in traffic to the hp.com Web site and a

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