Harte-Hanks Inc. will acquire AberdeenGroup Inc., a technology market research, intelligence and demand generation services firm. The boards of directors of both Harte-Hanks and AberdeenGroup have approved the transaction, which is scheduled to close by the end of September. Terms of the acquisition were not disclosed.
AberdeenGroup provides market information and services through its primary research and benchmarketing data activities. Its research largely focuses on the retail and financial services, sales and marketing, human resources, service and supply chain management and procurement areas.
AberdeenGroup offices and analysts will remain in Boston, complementing Harte-Hanks’ other Massachusetts offices in Billerica and East Bridgewater.
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