Happy Kids Productions is hoping a more targeted mailing schedule and partnerships with well-known brands will help it increase revenue by 10% to 15% this year.
The Mount Kisco, NY-based marketer of calendars, books, music and personalized songs for small children participates in cooperative mailings and package insert programs and places freestanding inserts in newspapers, distributing some 15 million inserts a year combined. Its inserts also are sent along with Children’s Book-of-the-Month Club continuity mailings and Artistic Greetings fulfillment packages
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