Online food delivery service FreshDirect has appointed Richard S. Braddock as chairman of the board.
Braddock, former chairman and CEO of Priceline.com, will replace founding shareholder Peter Ackerman, who will remain on the board of the New York-based company, which currently has over 200,000 customers.
Braddock started his career at General Foods in 1965, spending 10 years in packaged goods marketing. Then, he spent 19 years at Citibank running Citi’s consumer effort worldwide and served as president from 1990-1992. From there he worked in a variety of consumer categories including assignments as CEO of Medco Containment, acting COO of Lotus, and chairman of True North Communications.
He joined Priceline.com as chairman and CEO in 1998, retiring in 2004. Braddock is currently chairman of MidOcean Partners, a private equity firm, and is a director of Kodak, Cadbury Schweppes, Marriott International and Mphasis.
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