Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer.
Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com.
Five Below made the announcement on its most recent earnings call on March 19, according to a SeekingAlpha transcript.
“’I’m so excited to announce hiring our new chief marketing officer, Jacob Hawkins, who will help us harvest many opportunities we have to deepen our relationship with existing customers and create new ones,” CEO Winnie Park said on the call.
Park is charged with increasing Five Below’s brand awareness and meeting shoppers where they are, such as on social media.
Five Below also plans to grow its brand through adding more stores in its current markets and adding new ones, such as the Pacific Northwest, and driving more repeat purchases.
For its fiscal year 2024 end Feb. 1, Five Below reported:
- Net sales increased 8.9% to $3.88 billion for its 2024 fiscal year compared with $3.56 billion in its fiscal 2023.
- Net income was $253.6 million compared with $301.1 million in fiscal 2023.
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