Facebook has heard marketers’ requests for a simplified lineup of ad products by promising to streamline its current stable of 27 ad units to fewer than half that number in the next six months.
“As the services we provide to marketers have grown, so have our new products; while each product may be good on its own, we realized that many of them accomplish the same goals,” writes Fidji Simo, product manager at Facebook.
Part of this cleanup effort will be tying each ad to relevant business objectives (e.g., in-store sales, online conversions, app installs). The company outlines some tangible steps it will take:
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