Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…
Download this whitepaper, “Fueling Enhanced Email Intelligence,” to learn how to build the foundation for more effective data-centric initiatives.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Here are five key steps to consider before taking the plunge.
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
