Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
How marketing and PR can work together on integrated, AI-driven strategies.
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
Fresh tactics to ensure your B2B messaging reaches your prospects.
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.