Friendlier Skies: Airlines add in-flight premiums to soften bumpy rides.
Northwest Airlines and its newest rival, Sun Country, are handing out premiums for two very different reasons.Northwest's new passenger packet is part
Consumer Marketing
Herd Mentalities: Robinson & Maites, Flair celebrate the cow in Chicago.
The herd of cow sculptures that took over downtown Chicago this year inspired local promo shops to imaginative flights worthy of Duchamp or Dali.Artists
SOMETHING IN THE AIR
New York City-based Arcade Marketing, Inc. acquired Retcom Holdings Ltd., a rival Gotham supplier of fragrance and cosmetics sampling systems. The deal
Sweeping Reform
Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators
BOUNCE (Miramax Films)
Estimated Release Date: TBDStarring: Gwyneth Paltrow, Ben Affleck, Tony GoldwynTop Line: A super-confident advertising executive named Buddy gives his
Goodbye, Mr. Chips – Hello, Mr. Fries
When Larry Zwain joined McDonald's as senior vp-U.S. marketing this spring, he did his new-employee training in Frank Sandoval's restaurant in Colorado.
King of the Airwaves
Radio powerhouses Clear Channel Communications and AMFM Inc. (formerly Chancellor Media) announced a $56 billion merger that creates a true giant in the
Pay Day
Procter & Gamble will pay ad agencies based on product sales. Here's how promo shops will get their payoff.Did you feel the earth shift on Sept. 15? That's
No Tests in Schools for Marketers?
Schools could be put off-limits for marketing research. The House of Representatives is considering a bill that would prohibit schools from letting kids
Avoiding Bonus Envy
Ad and promo agency partnerships won't work until people learn to check their excess baggage at the door.Stepping back after three decades of involvement
