Fresh Dough: Hawthorne takes charge at Ocean Spray.
Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo
Consumer Marketing
FROM Interstate To Internet
They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way
Detail Devils
Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by
The Long and Winding Road
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be
Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
Aisle Racing: NASCAR, Kmart team on sales-driving premium/sweepstakes effort.
Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail
March 1, 2000
Property lines
Looking for a good idea to borrow, license, or buy? Check out IP Network, an intellectual property marketplace that launched in December. The site hosts
SHADES OF WINTERS
Ad agency MARC USA, Pittsburgh, bought ad specialty house Winters Associates, Columbus, IN, as part of a plan to expand its promotional services. Indianapolis-based
Meaty Issues
Tyson Foods won the first round in its game of chicken with ConAgra, with a second skirmish set for this month.Springdale, AR-based Tyson won an injunction
