Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
A photo tour of some of the brand activations at Cannes Lions this year.
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.