Digital + Social

After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon

Michael Iaccarino, the former CEO of Epsilon, is no longer with the company.

The term opt-in has become utterly meaningless. And marketers made it that way. Everyone who

Michael Arrington, publisher of TechCrunch, recently rocked the PR world by saying his must-read technology blog would no longer honor embargoes.

Fair enough. No one says he has to. However, in his announcement, he crossed a line no reporter should ever cross

Nothing says

Goodmail Systems announced yesterday it has received $5 million in funding, $4 million of which came from Omidyar Network, a philanthropic investment firm started by eBay founder

Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media

While many brands are keen to make “friends” via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here’s what brands need to do to make to most of their social experience.

Most of the major retailers this year got a larger-than-usual bump in Web site traffic the day after Christmas, much of which was fueled by bargain hunters responding to percent-off e-mail campaigns, according to Email Data Source

And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas