Digital + Social
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Email
Efficient B-to-B E-mail Marketing
We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)
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Email
Smart Marketer Watch: Best Opt-In Ever
Want to see a spectacular use of confirmed opt-in? Go to HistoryBuff.com and sign up for its monthly newsletter
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Email
Internet Retailer Sues EmailAppenders
Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailer’s 2008 conference attendee list for sale.
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Email
December Retail E-mail Spike Flattens: Email Data Source
After beginning the 2008 holiday shopping season with a massive spike over the previous year in e-mail volume, America
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Email
Ireland Passes Anti-Spam Law
Ireland has passed an anti-spam law under which companies sending unsolicited commercial e-mail and text messages to people in the country could face hefty fines.
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Email
DMA, Return Path Launch Reputation Registry
The Direct Marketing Association has teamed up with e-mail deliverability firm Return Path to launch a so-called reputation registry that will allow members to check whether or not their outbound e-mail is properly authenticated and
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Email
Holiday E-mail Volume Skyrockets Over 2007: Email Data Source
Holiday e-mail volume from retailers to customers in the first third of December shot up by 43% over the same period last year, according to Email Data Source
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Email
College Students Cool to E-mail Marketing: eROI
Students dislike marketing e-mail. That’s among the findings of a new survey by eROI.