Digital + Social

Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails

Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail

Republicans are apparently passing e-mail names around like party favors.

Yeah, yeah. Puns suck, but I couldn

The U.S. Supreme Court said yesterday it will not consider reviving Virginia’s anti-spam law. And as a result, spammer Jeremy Jaynes remains a free man

What is it about human nature in the workplace that makes those who have a little power crap all over those who don

Consumers filed 275,284 complaints with the Internet Crime Complaint Center in 2008, marking a 33.1% increase over 2007, the U.S. Federal Bureau of Investigation reported yesterday

Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.

Andrew Bast has joined Purple@Epsilon, a multi-channel marketing agency, as senior VP and general manager.

EWayDirect, an online marketing service provider, has acquired The Catamount Group