Digital + Social

A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are

OK, so what I

Dave Linhardt, chief executive of defunct e-mail marketing firm e360Insight, is suing ChoicePoint, claiming the compiled data provider sold him e-mail addresses of people who had not opted to receive ads from third parties resulting in multiple lawsuits

Experian CheetahMail has named Yun-Hui Chong VP of strategic services.

All evidence indicates that President Barack Obama

Of all the men who have been dubbed

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Emailvision has compiled a list of what it claims are the top five e-mail marketing mistakes based on its observations of its 1700 clients

A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group.

E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.