Digital + Social

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

Facebook has changed its tune regarding how businesses can run promotions on its social network.

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!