Digital + Social

Utah

JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.

So far, just about everybody who’s anybody vendor- and trade-group-wise seems to have signed on.

Yahoo! may be moving toward shutting images off by default in all its inboxes.

The company made Goodmail

Wanna move to Indianapolis? ExactTarget

The Direct Marketing Association has launched an online e-mail authentication help center to help e-mail marketers comply with the DMA Board of Directors mandate requiring all DMA members to authenticate all outbound e-mail.

The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it’s impossible to measure accurately.

Since its inception, the unsubscribe link has had its share of ups and downs related to consumer trust. With privacy and spam concerns at an all-time high, it’s important to examine the truths behind the myths and take steps to restore user confidence.

The courts have not been kind to Mark Mumma lately.

A Virginia judge handed the Oklahoma anti-spam crusader another in a series of defeats recently when she ruled that Omega World Travel

Mark Mumma

Goodmail announced today it is guaranteeing its customers will see a 300% return on investment or it will reduce its prices accordingly.