Digital + Social

The vast majority of permission-based e-mail marketers miss huge opportunities in the way they handle opt-out requests, according to a new study.

With the exception of clients, e-mail service providers take no one more seriously than the analysts who cover their industry.

ESP executives turn to analysts for advice on what types of products, features and services they should be developing, and they hold their collective breath every year waiting for the analysts

Wednesday was the best day of the week in the third quarter of 2007 to send e-mail in terms of click and open rates, according to the most recent study by e-marketing services firm eROI.

One of public relations professionals

Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses.

Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.

Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms

Wiley Publishing, the firm behind the famous

Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider.

Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue.

So why aren