Digital + Social
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Email
E-mail is Like Crack for Marketers: Forrester
Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research
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Email
Pivotal Veracity Adds Apple iPhone to Optimization Tool
E-mail deliverability concern Pivotal Veracity today announced it has added the Apple iPhone to its eDesign Optimizer rendering product
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Email
Man Gets Prison for Spamming
A Colorado man yesterday was sentenced to 21 months in prison after pleading guilty to tax evasion and falsifying e-mail headers
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Email
Exclusive: Habeas Getting Shopped Around
Investors in e-mail reputation firm Habeas have apparently decided it’s time to get some of their money back
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Email
Not Again: Anti-Spam Bill Being Crafted in CA
A bill is working its way through the California legislature that supporters contend would strengthen its anti-spam laws and could go in to effect as early as this fall, the San Francisco Chronicle reported last week
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Email
Responsys Unveils Relevance Tool
E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance
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Email
One in Five Messages Junked in Q4: Lyris
Nearly 18% of permission-based e-mail sent in the fourth quarter of 2007 was diverted into recipients
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Social
MySpace Promotes Berman to New Marketing Post
Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships …
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Email
Apax to Buy Stake in D+S Europe; May Acquire
Apax, a private equity firm, will buy 27% of German online marketing services firm D+S Europe for 42.5 million Euros ($67.8 million).
The company also said it has offered to buy the entire firm for 13 Euros per share ($20.75).