Digital + Social

E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance

Nearly 18% of permission-based e-mail sent in the fourth quarter of 2007 was diverted into recipients

Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships …

Apax, a private equity firm, will buy 27% of German online marketing services firm D+S Europe for 42.5 million Euros ($67.8 million).

The company also said it has offered to buy the entire firm for 13 Euros per share ($20.75).

One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months.

Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick

Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor.

The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O

Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools.

AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer.

However, let

Marketing services firm Epsilon, e-mail service provider Experian CheetahMail and technology provider StrongMail Systems have each announced high-profile personnel appointments recently.

A group of anonymous e-mail marketers who some believe push the limits of the law has apparently banded together to fight against anti-spam blacklisting organization Spamhaus.